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Premium Domains and World Class Email Addresses
Choose from a wide variety of domain names & email addresses for your real estate business to present yourself in the best light by being memorable, professional credible, and easy to work with.
Wikipedia® says Credibility “refers to the objective and subjective components of the believability of a source or message.” (emphasis added)
With today’s fast paced communication and the ever present spammers and hackers you need to be aware that people are more cautious. Now more than ever, first impressions matter. Your email address and domain name is their first impression of you and your company.
Is it portraying the best possible image?
When you ask another investor to e-mail you a list of wholesale properties how believable is it that you’re a serious investor when you give the following request:
Mr. Wholesaler I am a serious investor too, please e-mail me your list to email@example.com
My first impression would be to think he is a yahoo. He can’t even muster a quality e-mail address, yet he is going to really close on a 100k flip? Odds are against it. But just as bad is an email address with some kind of mis-spelling or cute phrase spelled differently. In our busy world, please don’t add to my job by making me remember a hard email address- because I won’t.
When I provide clients and colleagues with a professional e-mail address my credibility goes up. How many spammers have you seen with a real USA company and website? None. Because they are soon shut down. Instead they revert to the free e-mail providers for anonymity, ie AOL, yahoo, gmail, ….
Even people I haven’t met yet are able to remember my address and logically know that I am for real. A huge chunk of my real estate investing business is referrals. In a referral situation many other personal and professional contacts are involved, some of whom may not know me:
- title companies
- past and future clients
- bankers and mortgage professionals
Tom Penny’s initials tmp and ‘cute’ mis-spelling. The letters at start are his initials but are hard to decipher over the phone because they sound like other letters. The spelling variation of the word ‘quick’ causes Tom to spell it out to clarify that it is not the normal spelling (time waster).
In this market the right email address is the difference between success and failure because no matter how important your message or great your offer- if your email isn’t read it doesn’t exist. Your email address is your pony express and your online storefront, like real estate, get it right the first time. ~ Marketing expert Seth Godin
One More Example: firstname.lastname@example.org
Daren’s long email address routinely gets spelled wrong. I incorrectly typed his e-mail while sending him a deal and he never received the information. He was upset later that he lost out on a large profit wholesale deal.
And he expects anyone to write down or type in that funky long e-mail address?
It barely even fits on a business card.
Even if I was interested in referring him, I would look dumb by having to write his address
(if I remembered it).
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